Throughout the 21st century, Apple Inc. has been a market leader in the technology world by continually releasing innovative products that are simple and easy for anyone to use. If you walk around the airport for two hours, I can guarantee that you see iPad users between the ages of 3 and 93. Apple has built its empire by developing bold new products that are two years ahead of the competition. But Apple has recently decided to become a late entrant in the music streaming industry, the fastest growing form of music listening. The company announced on Monday that iTunes Radio will be launched this Fall as radio streaming player for all Apple products.
Strong Field of Competition
Apple faces a lot of competition in the music streaming field. Pandora Radio is currently seen as the market leader for web radio streaming. Pandora has been perfecting its recommendation service, media player, and user experience for the last 13 years. The company was reported to have over 150 million users. Another key player is TuneIn Radio which offers users over 70,000 global radio stations from every continent. Many tech heavyweights are getting involved as well. Facebook partnered with Spotify which allows users to search directly for artists and songs through a catalog of approximately 20 million songs. Users can also share playlists, listen to radio stations, and set up feeds that tell Facebook friends what song you’re currently listening to. Twitter has also talked about starting a music service that suggests songs for user; Google just announced Google Play Music All Access ; and the list goes on.